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Franch
OIL NH* was recently launched in INDONESIA on the
16th of August 2007 at the Manchester United Cafe
in Jakarta. The launch was featured live on the
popular local radio network, Trijaya FM, hosted by
DJ Hilbram Yunar, from 7 to 9pm (Indonesian time)
with an exclusive talk show about the product with
celebrated guests. The talk show was the highlight
of the evening, where celebrated guest such as
Prof. Dr. Aznan Lelo, SpF (Farmakology Department
of Medical Faculty of Sumatera Utara University),
celebrity doctor and presenter, Dr. Lula Kamal,
graced the event along with Dr. Sayid Budi, H,HMBS
(mal), Managing Director of PT. Adisma TaraSmart
Mandiri, Indonesia. The talk on Franch OIL NH*,
viewed from the medical experience and study by Dr.
Sayid Budi and Prof. Dr. Aznan Lelo, includes the
explanation of its unique properties, the benefits
of the oil and the vast variety of ailments (skin
problems) it can treat with the application of
Franch OIL NH*.
Other
honored guests includes the founder of Franch OIL
NH*, Dr. Samsen Papli, from Franch Herbs
Technologies Limited (India) accompanied by
Rayson's top management from Kuala Lumpur,
Malaysia; Managing Director, Mr. Vincent Dass, and
GM of International Sales & Marketing, Mr.
Clement Santhana. The response of the product
launch in Indonesia was overwhelming and
approximately 350 people attended the ceremony. Dr.
Sayid Budi, Managing Director of PT. Adisma
TaraSmart Mandiri, said "I personally have a strong
faith about this particular product based on the
response of the market so far. And in January 2008,
I assure you that Franch OIL will be in the hearts
of many Indonesians."
Prior
to launch, radio advertisements swarmed throughout
Indonesia. Marketing strategies include direct
selling via telephone calls and SMS ordering of the
product. This strategy also increases the awareness
of the product indirectly catering to customer's
queries mostly based on the uses of the product and
application methods.
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